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Yvette Wu | Canada | Don't Wait For Problems To Seek Advice

Updated: Jun 11

CEO @ Yield Exchange - investment marketplace | BIV 40 Under 40

Meet Yvette Wu, a trailblazer in the world of finance and technology, and the mastermind behind Canada's groundbreaking investment marketplace, Yield Exchange. With over 15 years of experience in banking and strategic consulting, Yvette has navigated Fortune 500 companies, social enterprises, and dynamic startups with finesse. But she's not just about business; you'll often find her carving up the slopes, trying to keep pace with her energetic kids, or soaking up quality time with friends and family. Yvette's latest venture, Yield Exchange, is shaking up the traditional GIC market, valued at a whopping $750 billion. How? By giving depositors the power to find, compare, and negotiate GIC rates with just a few clicks – a true game-changer!

But her journey doesn't stop there. Yvette is also the brains behind Subtext Consulting, guiding organizations through the essential steps of Diversity, Equity, and Inclusion strategies, ensuring everyone's voice is heard and valued. Before Yield Exchange, Yvette honed her skills at Vancity, where she spearheaded the Enterprise Risk Management Program and chaired the Operational Risk Management Committee. She's not afraid of challenges, leading strategic projects like Vancity's Task force on Climate Related Financial Disclosures and reimagining risk for the digital age.

But Yvette's journey doesn't begin in the boardroom; it started at McGill University, where she honed her leadership skills as President of McGill Students for Literacy. Her academic prowess earned her accolades like the National Science and Engineering Research Council Award. Armed with a BSc in Psychology and an MBA from the University of British Columbia, Yvette's journey took her through various roles, from business consulting at Aritzia to strategic insights at Best Buy. Her innovative spirit and strategic acumen led to award-winning products like Vancity's 'Fair & Fast' loan, transforming the financial landscape.

With her sights set on the future, Yvette sees open banking as the next frontier, leveraging AI to revolutionize Yield Exchange's platform and expand its reach. From marketplace to end-to-end investment platform, she's on a mission to bridge the gap between financial institutions and depositors, one innovative idea at a time. From municipal clients to expanding across industries and markets, Yvette is committed to delivering unparalleled value and innovation, one partnership at a time. So, buckle up – the future of finance is in her hands.

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