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Toyosi Etim-Effiong | Nigeria | Fostering Collaboration

Facilitating Strategic Partnerships for Nollywood Globally | Founder at That Good Media

Published Author | Talent Management | TEDx Speaker | CEO


Meet Toyosi Etim-Effiong, a visionary media executive and advocate for Nigerian cinema, forging strategic partnerships for Nollywood on a global scale. With nearly a decade of diverse experience in the media industry, Toyosi is a dynamic force driving projects that transcend borders and cultures. As the founder and CEO of That Good Media, Toyosi leads a pioneering venture specializing in Talent Management and International Strategic Partnerships. Her extensive background in Nollywood positions her as an authority in African cinema, enabling her to navigate the intricacies of the industry with finesse.


With a master's degree in Economic Development and Policy Analysis from the University of Nottingham and diplomas in Cinematography, Film/Video Production, and Broadcast Journalism from the New York Film Academy, Toyosi combines academic rigor with practical expertise.


Throughout her career, Toyosi has championed initiatives to elevate Nigerian storytelling onto the global stage. She founded the Independent Producers' Workshop, nurturing emerging talent in television production and media entrepreneurship. Her dedication to fostering collaboration between Nollywood and international film industries underscores her commitment to amplifying African voices worldwide.


From securing Hollywood participation at prestigious events like the Africa Magic Viewers' Choice Awards to spearheading Nollywood delegations to international film festivals, Toyosi's impact reverberates across continents. Her role as Global Director of Content at Most Influential People of African Descent (MIPAD) exemplifies her ability to orchestrate meaningful partnerships and initiatives.


Toyosi's journey is marked by a relentless pursuit of excellence and a tireless dedication to the advancement of Nigerian cinema. With her unparalleled expertise, boundless creativity, and unwavering passion, Toyosi Etim-Effiong continues to shape the narrative of African storytelling on a global scale.


Social Media Handles:

LinkedIn: Toyosi Etim-Effiong

Instagram: @the_toyosi

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