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Samantha Lloyd | Canada | Global Perspective

Updated: Jul 7

Director of Marketing | 𝗖𝗹𝗲𝗮𝗿𝗰𝗼

Meet Samantha Lloyd, a dynamo in the marketing world who’s now steering the ship as the Director of Marketing at Clearco. Before taking the helm at Clearco, Samantha co-founded and led Skeleton Krew, a marketing agency famed for driving explosive growth for tech companies across the U.S. and Canada. There, she donned multiple hats, serving as a fractional Director of Marketing for B2B SaaS and AI startups, guiding them from pre-seed stages to Series A success. Samantha’s marketing magic spans over a decade, during which she has become a maestro of organic growth, brand building, and digital marketing channels for business-facing companies. Her strategies, anchored in content, partnerships, and distribution, have propelled organizations to achieve up to 78% active and 60% closed marketing-attributed revenue.

Not just a tech whiz, Samantha's rich experience in the service, hospitality, and events industries has shaped her into a compassionate and empathetic leader. She excels at building high-performing teams that thrive on transparency and mutual support. Recognized for her prowess, Samantha has been spotlighted in online media for her high-growth, pipeline-driving, and budget-conscious marketing strategies. In 2024, she was named one of the Top Marketing Leaders to Watch by FoundersBeta, highlighting her influence and innovation in the field.

Her journey has been peppered with notable roles, including:

Director of Marketing at Railz: A B2B fintech company based in Toronto.

Co-Founder and CEO of Metaranx: A no-code AI platform for launching AI startups.

Marketing Leadership at Tucows: Where she drove content marketing for a major internet and telecommunications company.

Marketing Manager at Tymat Solutions: A B2B street lighting and park amenities representative.

Samantha has also made a mark as a speaker and thought leader. She has shared her insights on maximizing digital content for non-profits on the Non-Profit Digital Success Podcast and provided invaluable advice on mastering marketing ROI at the Altitude Accelerator.

Her educational background is as diverse as her career, holding a Bachelor's Degree in Sociology from McMaster University, a Digital Marketing Management certification from the University of Toronto, and a Human Resources Management certification from McMaster University. Additionally, she enriched her global perspective with a certification in French Intermediate from École Polytechnique. Samantha Lloyd’s story is one of relentless pursuit of marketing excellence, innovative leadership, and an unwavering commitment to helping businesses soar to new heights.

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