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Reco Jefferson | USA | Relentless Pursuit

Air Force Veteran | Software Engineer | eCommerce Expert | Entrepreneur


Born in McComb, MS, Reco Jefferson's journey from Air Force veteran to esteemed software engineer and eCommerce expert is a testament to his unwavering determination and entrepreneurial spirit. Despite humble beginnings, Reco's story is one of resilience, innovation, and relentless pursuit of success. Reco's academic journey began with a Bachelor of Science degree in Information Science and Technology from Penn State University. It was during this time that he discovered his passion for software engineering, setting the stage for his future endeavors. His time in the Air Force further shaped his character, instilling in him invaluable qualities of discipline, leadership, and a commitment to excellence.


Transitioning to civilian life, Reco honed his technical skills as a software engineer at Lockheed Martin. Yet, the call of entrepreneurship beckoned, prompting him to take a bold leap into the world of business ownership. Thus, Automation Pros was born—a digital marketing and sales powerhouse fueled by Reco's visionary leadership and military-honed strategic acumen.


At Automation Pros, Reco and his team are not merely strategists but architects of growth, leveraging cutting-edge digital tools and data-driven insights to propel businesses to new heights. His military background informs his leadership style, characterized by clarity, empowerment, and adaptability.


But Reco's entrepreneurial journey is not solely about financial gains; it's about the pride of accomplishment and the positive impact his businesses have on others. His creative freedom thrives in conceptualizing new business ideas, and he embraces adversity with unwavering optimism and perseverance. Hosting his first mastermind was a defining moment, showcasing Reco's influence and industry respect. He attributes his success to persistence, habit-building, and a commitment to delivering high-quality client service. Leveraging social media for marketing, Reco offers valuable content before transitioning to paid ads, embodying his ethos of honesty and integrity.


For aspiring entrepreneurs, Reco's advice is simple: ignore the naysayers, work hard daily, and success will follow. Guided by his mother's unwavering support and encouragement, Reco finds fulfillment in his Amazon automation business and looks forward to expanding into business consulting, driven by his passion for empowering others to achieve their dreams.


Social Media Handles:

Instagram: @roughneck_actual

LinkedIn: Reco Jefferson

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