Africa Group Head, Brand & Marketing at Letshego Holdings Digital Banking | Marketing
Communication Design | Lifestyle Banking
Meet Mariam Kaleem A-Buahin, a dynamic and visionary professional with a passion for driving impactful change in marketing, branding, and fin-tech. Armed with a BA in Communication Design from KNUST in Ghana and extensive training from the Vodafone Academy and Standard Chartered Bank E-Learning Programmes, Mariam has cultivated a wealth of expertise and experience over the years. Mariam's journey began in the realm of experiential marketing, where she worked tirelessly to craft authentic brand experiences that captivated audiences and delivered tangible results. Her innovative approach and unwavering dedication caught the attention of industry leaders, leading her to assume pivotal roles in renowned organizations such as Vodafone Ghana and Standard Chartered Bank.
During her tenure at Vodafone Ghana, Mariam quickly ascended the ranks to become the Lead for Brand Engagement and Sponsorships, showcasing her exceptional leadership skills and strategic prowess. Her tenure was marked by the successful execution of numerous high-profile events and campaigns that elevated the brand's presence and fostered deeper connections with consumers.
Mariam's insatiable thirst for growth and new challenges eventually led her to transition into the banking sector, where she joined Standard Chartered Bank as the Country Manager for Brand, Marketing, and Sponsorship. Here, she spearheaded groundbreaking initiatives and campaigns that reshaped the landscape of digital banking and financial inclusion, solidifying her reputation as a visionary leader in the industry.
Today, as the Africa Group Head for Brand & Marketing at Letshego Holdings Limited, Mariam continues to push the boundaries of innovation and excellence. In this role, she leverages her wealth of experience and expertise to drive impactful marketing strategies and initiatives across eleven countries in Africa, empowering individuals and communities through accessible financial services. Beyond her professional endeavors, Mariam is a passionate advocate for Africa's creative economy and the transformative power of innovation. She firmly believes in the continent's potential to drive positive change and economic growth through entrepreneurship, job creation, and cultural diversity.
With her exceptional leadership, unwavering determination, and commitment to excellence, Mariam Kaleem A-Buahin stands as a shining example of what can be achieved through passion, perseverance, and purpose-driven leadership in the ever-evolving landscape of marketing and branding.
Social Media Handles:
Instagram: @mariamdigitalbee
LinkedIn: Mariam Kaleem A-Buahin