Luis and Kristen Chevere | Texas | Ignore The Noise



Luis Chevere Social Media: Instagram | Twitter Kristen Chevere Social Media: Instagram | Twitter Now Salon: http://www.nowsalon.com/


Luis Chevere was born in Puerto Rico where he spent most of his childhood competitive speed skating and had a young love of Puerto Rican wrestling. Luis and his mother moved to Florida when he was in 6th grade, where he learned English very quickly and began watching stateside wrestling. Which made his love of the sport grow even more. When Luis was a senior in high school he started working part time at a salon as part of a work program through his school. He was drawn to the cutting world, it was based like geometry. By 19 he was a body piercer and began his tattoo journey. It’s been a 13 year process and he’s still not completed. It was at this age where he also started at his first wrestling school located in Florida. By age 20 Luis was able to start cosmetology school. Once he graduated, Luis’s hair career took off. He began teaching cutting techniques all over the country. In 2016 he chose to venture into the world of independent education. This was a move that took his career to the next level. Over the next four years he would be nominated for 6 hair awards and traveled to Russia, Canada, Ireland, and London on the international education circuit. While doing all this in 2018 he was finally at a place in life where he felt he could go back to his first love, wrestling, and began training at a local school located in San Antonio. In 2020 alongside his wife, Kristen, Luis began booking local and statewide wrestling shows under the name Alexander Crowley.


Kristen Chevere was born in Oklahoma City. From an early age she was made for center stage, she was involved in the theater at age 5. She wanted to be a star! Kristen was in every play from school to church; whether she was singing, dancing, or all of the above. In 1998 her family moved to Texas, to a small town known as Boerne. This is where Kristen learned about the WWF. She was never a fan of sports until she watched her first Monday Night Raw. The theatrics and the storytelling, it was something her and her father could actually enjoy together. Once Kristen was in high school she went full throttle into her young acting career and was in a few independent films and extras in feature films. She also found a love in golfing and was on the high school team all four years. It was a hard market for someone who had to stay in Texas and also try to graduate from high school. When she did graduate she went to college for a short stint and realized it wasn’t her path, while on a set and talking to the hair and makeup team. In 2006 she attended cosmetology school. Through the early part of her hair career she worked in the music industry as a tour manager and hairstylist. Once she was done traveling she relocated back to Texas and set up shop in Austin and focused heavily on music management. In 2010 Kristen moved to San Antonio to open her own shop with her family. That salon is still running and in its 11th year. Kristen met her husband Luis in 2016 through Instagram. Luis would push her to put her hair colour talent on social media which led Kristen to become a Color Educator and was also nominated for a colour award in 2019. She was able to travel around the world with him and educate on the same stage. In 2019 after the sudden passing of her father, Kristen decided it was time to see what she could do in the wrestling world herself and realized she could manage, like she did in the music world. She began training in 2020 and is now traveling along with Luis as his manager and goes by the name “Lilith”.




What were the biggest initial hurdles and how did you overcome them?

L: I think one of the biggest hurdles when it comes to social media is being noticed in such a noisy environment where there are other creative individuals, and you have to stand out however you can.

K: One of the biggest hurdles I had to overcome was proving myself in such a men's lead business world.


What books are you currently reading?

K: Howard Fine: Fine on Acting

L: Mark Manson; The Subtle Art of Not Giving a F*ck


What do you know today that you wish you would have known when you first got started?

L: I wish I would've known how hard it really is to be an independent artist, you don't see a lot of the hardship that goes on behind the scenes. No one shares their trials and tribulations, only their successes. So, it would've been nice to know how much time you truly spend working on your brand and how many things can pass you by if you're only focused on work.

K: Being innovative isn't as scary as it seems, standing out pushes you further.


What advice would you give to an upcoming youth or talents locally and internationally?

L: Focus on yourself, don't worry about what others are doing. Ignore the noise, there will be a lot of "hate" the further you progress in your career but that just means you're doing something right. Don't let small setbacks hold you back from your true potential.

K: Constantly work at honing your skills. Practice, practice, practice and become knowledgeable on all social media platforms.