The idea for my business came about when I saw a need and filled the gap myself. A few years ago, I was a budding writer with a brand new blog. One thing I knew early on was that without an audience, my words may never be read by those I knew would be impacted the most. I set out to find the perfect way to expand my reach and began studying digital marketing. I quickly realized Instagram would be my desired route to reach a new audience, one that was highly targeted to enjoy the content I was releasing into the world. As I learned the inner-workings of this platform, I realized how the systems I created for myself could be replicated for clients. Slowly but surely I began taking on clients and applying these strategies to brands across the board. Today I am proud to say I have worked with hundreds of creative entrepreneurs and small business owners to expand their reach!
What were the biggest initial hurdles to building your business and how did you overcome them?
The biggest hurdles in building my business all related to mindset. Each season brings a new set of challenges and I work very closely with mentors to break through lack mindsets and fear. Once these issues are handled, I believe a creative entrepreneur is free to do their best work - at least that has been the case in my own business!
Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits?
How did you handle it? What would you do differently in hindsight?
I am grateful to have grown up with a family business. Because of this, my parents have understood the risks of entrepreneurship, but also th payoff. I would say my biggest challenge has actually been with friends and their lack of understanding of what I actually do. I find this to be a thread with online entrepreneurs and encourage anyone to get connected by face-to-face time through retreats and masterminds. This has been a great way for me to build a support system amongst those who understand this industry.
What would you say was the single most influential factor in your business success?
Hands down, the power of belief. When you break through limiting beliefs and actually believe you are capable of anything, that’s the game changer. I am thankful to have this belief that I can do anything cultivated in me since I was a little girl, but have also seen the power of those only grasping hold of this message in adulthood. With a home team cheering you on and believing in you and your capabilities, you can do anything.
What do you know today that you wish you would have known when you first got started as an entrepreneur?
I wish I would have understood that there are no immediate pay-offs in any kind of business. Quick wins early on feel so gratifying that it can almost be shocking when a new endeavour is launched and not met with immediate success. On the hard days, it’s important to hang in there and remember this is for the long haul, not instant gratification.
What advice would you give to an upcoming young and old entrepreneur locally and internationally?
My advice is to hands down, get a mentor. The value of someone pouring into us is priceless. I have had the honor of sitting under women who have walked in this space 10 and 20 years ahead of me and will forever be grateful. I attribute my success to their guidance.