Helping Creators & Brands Launch Beauty Lines | CEO @ Blanka
B2B SaaS Founder | E-comm Enthusiast | 30 Under 30
Kaylee Lieffers is a whirlwind of innovation, passion, and entrepreneurial spirit. As the CEO of Blanka, she’s on a mission to revolutionize the beauty industry by automating the creation of branded beauty lines. With a background at Deloitte, she mastered strategy and operations, swiftly rising through the ranks to become a leader who now guides her own company to remarkable success. Kaylee's journey is punctuated with prestigious awards, including BC Tech’s "Top Startup of the Year" and the RBC Canadian Women Entrepreneur Awards nominations. Her professional path is a testament to her relentless drive and strategic acumen, having held influential roles at Vegano Foods, Spocket, and MobSquad, to name a few.
Blanka, under her leadership, stands at the forefront of beauty tech innovation, leveraging AI to streamline operations, enhance efficiency, and offer personalized customer experiences.
This cutting-edge approach has positioned Blanka as a leader in an industry projected to reach $580 billion by 2027.
Outside the boardroom, Kaylee is deeply committed to community engagement. She collaborates with organizations like YWCA Calgary and Young Women in Business, harnessing her entrepreneurial drive to make a positive impact.
Her love for deep-sea diving, plant-based cooking, and West Coast adventures reflects her vibrant personality and zest for life.
Looking ahead, Kaylee is focused on scaling Blanka, particularly through collaborations with large direct-to-consumer brands.
The story of Kaylee Lieffers is one of innovation, community, and boundless energy, making her a true trailblazer in the entrepreneurial world.
Social Media Handles:
Linkedin: https://www.linkedin.com/in/kayleeastle/
Website: https://blankabrand.com
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