Joana Twum | Ghana | Work On That Dream


Entrepreneur | Upcoming Sociologist


I believe in society and its upkeep. I believe that humans are the core of this world and if we are broken the world is broken.

I am Joana Twum, C.E.O of JUB; born and raised in Accra, Ghana. I am a young and exuberant lady who is optimistic and loves to help people. My journey through my beads business hasn’t been easy but a fulfilling one. It takes a lot of determination and perseverance. One of the hardest struggles I went through was to decide if I was going to quit schooling for some time and focus fully on my business but my family and friends were quite helpful. They encouraged me to do what I love, so I took the stand. It took a lot of self-motivation and determination individually to find myself and focus on what I wanted to do due to the environment I grew up in. But gradually I realized my environment should not be a barrier. I stood my ground and mastered my game. As human as I am, there comes sometimes when I feel tired and want to give up then I remember my goals for my business. They are basically to help solve gifting issues and people. This is what inspires me in life because it is solving a problem.


What books are you currently reading?

I do love reading and sometimes I also watch inspirational documentaries. Example: I was watching one of Oprah Winfrey’s shows and what she said was “If something must be done, then it must be done well”. Long story short this is what keeps me going. Aside from this, I believe that the mind produces what you feed so you have to feed it with positivity so that you can harvest positivity.


What advice would you give to an upcoming youth or talents locally and internationally?

My little advice to people is not only to dream but work on that dream.


Social Media Handles:

Instagram: gh_jub_ & Joana_twum