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Issra Wiheba | United Kingdom | Push Boundaries & Foster Meaningful Connections

Radio Presenter | Freelance Social Media | Digital Marketing Manager | Award Winning Presenter

Issra’s journey through the dynamic realms of radio and digital marketing is nothing short of inspiring. With a magnetic presence and an innate knack for connecting with audiences, Issra has carved a niche for herself as an award-winning presenter and a PR enthusiast. Her story is one of relentless pursuit, innovation, and a passion for creating meaningful connections. Issra’s academic journey began at Burgess Hill School for Girls, where she excelled in Mathematics, French, and Philosophy & Ethics, graduating with top grades. She furthered her education at King’s College London, earning a Bachelor of Arts in Politics & Religion with French. Her academic background laid a strong foundation for her multifaceted career, blending analytical skills with a deep understanding of cultural and social dynamics.

Issra's professional journey kicked off with diverse roles that showcased her versatility. As a French and Maths tutor with Tutorful, she tailored her teaching approach to meet each student’s needs, making education accessible to those from low-income families. Her role as a freelance makeup artist for theatrical productions like "Les Miserables" and "Playhouse Creatures" highlighted her creative flair and adaptability.

Issra’s breakthrough in radio came when she joined Westside Radio as the weekday drivetime presenter in February 2021. Her show quickly became a staple for London listeners, known for its engaging content and high-profile interviews with artists such as CKay and Unknown T. Her stint as a Christmas presenter on BBC Radio 1 further cemented her reputation as a dynamic and versatile radio personality.

Parallel to her radio career, Issra has made significant strides in digital marketing. She served as an Influencer Marketing Manager at Spring the Agency, where she developed and led successful cross-channel promotion strategies for major clients like Tinder and Sekonda. Her role involved comprehensive event planning and the launch of the agency’s talent division, demonstrating her strategic acumen and leadership skills.

At TAG Agency, she managed social media and digital marketing strategies, driving exceptional engagement and crafting viral content. Her ability to innovate and deliver tangible results is evidenced by her impressive track record of achieving over 8 million impressions and a staggering 15,000% increase in client engagement within three months.

Issra's career is marked by high-profile collaborations with household names such as Popeye’s, Snug Sofa, and the Wireless Festival. These partnerships not only enhanced brand visibility but also underscored her ability to create impactful content that resonates with diverse audiences.

In addition to her professional roles, Issra has held significant positions within student and cultural organizations. As the Vice President of the KCL African and Caribbean Society, she spearheaded events, acquired sponsorships, and produced the acclaimed Culture Shock showcase, featuring performances by notable artists like Stormzy and Tion Wayne.

Issra’s journey is a testament to her dedication, creativity, and ability to thrive in dynamic environments. From radio waves to digital platforms, she continues to push boundaries, foster meaningful connections, and drive growth. Her story is a celebration of innovation and the relentless pursuit of excellence, making her a standout figure in both the radio and digital marketing landscapes.

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