Freda Abena Otibu | Ghana | Be Agile


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Love what you do and do it with passion, because there comes a time where money will not be a motivation in doing what you're doing. Entrepreneurship is leadership and most of the time people don't realize that it's a calling, a calling to be the solution to a problem in their community. We learn, improve and move forward.


Hi, my name is Freda Asiedua Otibu (the carpenter), founder and creative director, Pheb Collections. We provide well crafted, handmade accessories designed with African print (not only the Ghanaian fabrics). The accessories range from couch throw/couch pillows, ottomans, home/office furniture, interior décor and many more.


What were the biggest initial hurdles and how did you overcome them?

As an entrepreneur, dealing with the unknown and loneliness…. How long will the business exist? How profitable will the business be? Will customers like my products? I kept asking if I will be able to give myself a steady paycheck. None of these questions had a solid, reliable answer. (That unknown factor means my job’s stability is going to plummet, and many of my long-term plans will remain in flux as new developments emerge.) Dealing with this volatility is one of the hardest parts of emerging as a new entrepreneur.


What do you know today that you wish you would have known when you first got started?

The passion I have for what I do motivates me even through difficult and I start every day with a great morning routine, which will helps my mind and body to be alert, focused and prepared to create new habits, but most of all I stay positive , I pray, practice and improve.


What advice would you give to an upcoming youth or talents locally and internationally?

Shake off this erroneous notion that life is there and you’re just living in it, versus embrace it, change it (be agile), improve it, and make your mark upon it.