Medical Doctor | Entrepreneur | Founder
Aesthetic Physician | Certified Cosmetic Formulator
My name is Alberta Amissah Asiedu, and I am a medical doctor, entrepreneur, and founder of multiple successful skincare brands in Ghana. I was born and raised in Ghana, where I completed my education at Holy Child School before pursuing a degree in medicine in China. During my time in China, I also worked as a part-time English tutor and discovered my passion for entrepreneurship. After completing medical school in 2017, I returned to Ghana to do my housemanship at the Korle Bu Teaching Hospital and Lekma Hospital. I also worked as a Medical Officer at the Ga East Municipal Hospital for over a year. During this time, I dabbled in a few business ventures that unfortunately did not succeed. However, in September 2019, I decided to pursue my true passion and underwent training to start producing and selling cosmetics while still practicing medicine. This led to the creation of two successful skincare brands, Nurtureholiks and Kalmed Plus, and an aesthetic clinic and spa, Alpha Aesthetika.
My commitment to providing high-quality skincare products and services has earned me a reputation as a trusted authority in the industry. I am constantly seeking new ways to innovate and improve my offerings, and I am proud to be a woman in business, paving the way for the next generation of female entrepreneurs.
What were some of the most significant challenges you faced initially, and how did you overcome them?
Combining my clinical work with running multiple businesses and a new marriage proved to be a daunting task. I was constantly feeling stressed, emotionally and physically drained. It became clear that something had to give, and in September of last year, I made the difficult decision to step back from my government job and focus on my businesses, family, and mental health. Although my family initially had reservations about my decision, as they felt leaving a stable government job to start an aesthetic clinic was too risky, I knew it was the right decision for me. It wasn't an easy path, but I was determined to succeed.
One of the challenges I faced was overcoming skepticism about Ghanaian-made skincare brands and their quality. This is understandable given the number of untrained and unscrupulous formulators who put unsafe ingredients together for unsuspecting consumers. However, over time, we have been able to build a loyal clientele base through referrals from satisfied clients and effective social media marketing. Today, we have clients from all over the world, including the USA, Canada, France, Ireland, UK, Nigeria, and more. We are proud to have overcome the challenges and are now offering high-quality skincare products and services that have gained recognition both locally and internationally.
What advice would you offer to young people who are just starting their careers or pursuing their passions, both locally and internationally?
When you have made a decision about what you want to achieve, the next step is to put in the work and give it your best effort. With determination and focus, nothing is beyond your reach. It may not be an easy journey, but every goal is achievable with perseverance and the right mindset.
Don't let self-doubt or fear hold you back. Trust in yourself and your abilities, and be willing to put in the necessary effort to achieve your goals. Remember that challenges and setbacks are part of the process, but they should not discourage you from pursuing your dreams.
Ultimately, success comes down to hard work and determination. If you are willing to put in the work, stay committed, and never give up, you can achieve anything you set your mind to. So, go for it, and don't let anything stand in your way!
Social Media Handles:
Business @nurtureholiks @kalmedplus @alphaaesthetika