Media & Advertising Executive (ARCON ) | Forbes BLK Member
Media Mogul & Philanthropist
Director Voiceover Bootcamp | Founder:The Charles Alade Initiative
Lead Consultant: Hebbymix Studios Limited
In the vibrant city of Ibadan, a young man named Charles Alade embarked on an extraordinary journey marked by determination, resilience, and an unyielding commitment to uplifting others. As the youngest in a family of four, Charles faced a series of challenges early on. His father, a clergyman and retired banker, and his mother, a retired teacher, instilled in him a drive to succeed despite modest circumstances. Charles's story began with a single bag, a shirt, and a pair of trousers when he arrived in Ibadan to pursue a Higher National Diploma in Music Technology at the Polytechnic of Ibadan. His entrepreneurial spirit flourished on campus as he launched a music production studio, a barbershop, and a game center to support himself and fellow students. This relentless drive led to a breakthrough opportunity in 2013, when he produced prompts for MTN Nigeria, earning his first million naira through the popular Akpors Chronicles.
His passion for media ignited during his stint at the Federal Radio Corporation of Nigeria in Ibadan. Given just five minutes on air, Charles's performance was a defining moment that set him on a path to broadcasting greatness. Following his youth service in 2014, he landed a role at Premier 93.5FM, where he created a pioneering teens' show, transforming the station's content and engaging Nigeria's youth with dynamic programs like "Music Box," "Jazz Night," and "Gospel Vibes."
Charles's career soared as he volunteered with Star FM, leading the first Radio Reality Show, "Radio Live Music Audition," and later pioneering King FM. After a brief hiatus, he returned to radio as the Assistant Head of Production for Solution FM. His expertise and creativity earned him the position of Head of Station at Royal Roots 92.9FM, where he elevated the station's ranking significantly within eight months.
Beyond radio, Charles made a remarkable impact in voiceover artistry, producing over a thousand voiceovers for major companies globally. He founded the Voiceover Boot Camp, collaborating with veteran BBC broadcaster Peter Baker to train over 400 participants with 21 facilitators worldwide, spanning six cities.
Charles's dedication to youth development is evident through his philanthropic efforts. He founded The Charles Alade Initiative, focusing on improving the lives of underprivileged children. His Project 1000 initiative, which provides school uniforms to 1,000 boys in underserved communities in Oyo State, exemplifies his commitment to education and community upliftment.
Despite his busy career, Charles pursued further education, earning a BSc in Mass Communication ten years after his initial graduation. His journey from humble beginnings to becoming a visionary leader in media and education is a testament to perseverance, hard work, and a heart dedicated to service. Charles Alade's story is not just one of personal success but also a beacon of hope and inspiration, reminding us that with passion and dedication, we can overcome any obstacle and make a lasting difference in the world.
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