BAFFOUR-AWUAH FREDERICK | GHANA | Believe and GRITS


Registered Nurse | Entrepreneur | CEO


I was born to a king in Ghana, but he died and my life turned upside down. My mother and I got evicted from my dad's house. She was seemingly "compensated". She supported me through nursing school with help from a few family members. I went in broken, I came out a nurse and an entrepreneur. One quote that keeps me going - "mmer3 dane"- Twi (Ghanaian dialect) - meaning time changes. I did experience both good and the bad aspects of life. I am a young, ambitious and persistent man. I was known for my creative side, people dive into small businesses for the heck of it, some to make money, some because they can; by the support of their families and friends. I had no choice. I had to eat, I needed money to live – therefore it wasn't much of a choice for me. Scrubs - have always been around – mostly imported. I just wanted scrubs that represent my heritage (Ghana). That is where my business for scrub began - "mefirigh scrubs" – local name, meaning " I am from Ghana Scrubs". check us out via Instagram.


What were the biggest initial hurdles to building your business and how did you overcome them?

My struggle in the beginning was raising capital. My solution was to save money and also solicit support from a friend – who was generous enough. I was able to sell my first scrub to one Dr. Emma in 2018. That triggered opportunities and opened up doors. Another massive hurdle was: securing contracts from institutions.


What books are you currently reading? And your recommendation for entrepreneurs to read?

Right now I’m reading the secret by Rhonda Byrne for the third time. There are many books to recommend, but I’ll go for only one. "As a man thinketh by James Allen". This is a must for every entrepreneur.


Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits?

How did you handle it? What would you do differently in hindsight?

In the beginning my mom tried to caution me, because I was in the red zone during my bookkeeping. She literally begged me to quit, I know she was worried. However, my friends – like Abena, Papa Yaw etc believed in me.


What would you say was the single most influential factor in your business success?

Probably two factors - belief and grit.


What advice would you give to an upcoming entrepreneur locally and internationally?

Don't ever quit/stop/give up.


Social Media Handles:

https://www.instagram.com/mefirighscrubs/

https://www.linkedin.com/in/frederick-baffour-awuah-02045b119/