Marketing Lead for YouTube in Sub-Saharan Africa | Co-Founder | Mentor | Speaker
Speaker - Digital Growth & Brand Storytelling
Adetutu Laditan's journey in the world of marketing began with her role as a Media Strategist & Planner at Capital Media Limited Nigeria, where she honed her skills in devising effective online marketing campaigns. During her tenure, she revamped portfolios for esteemed clients such as Diageo, Standard Chartered Bank, and Eco Bank, enhancing brand visibility and driving significant growth. Her career trajectory led her to mediaReach OMD, where she served as Deputy Manager of Strategy & Planning. Here, she further solidified her reputation as a strategic thinker, leading the charge in developing and implementing online marketing campaigns that maximized user engagement and traffic to social media platforms. Adetutu's ability to conduct in-depth customer and market research allowed her to identify and implement highly effective media strategies, resulting in increased conversions and brand loyalty.
Driven by a passion for innovation and a desire to empower women, Adetutu co-founded The Made Woman, a groundbreaking multimedia education platform. Through this venture, she is dedicated to providing African women with the tools and knowledge they need to succeed in business and branding, leveraging the power of technology and storytelling.
In her current role as the Marketing Lead for YouTube in Sub-Saharan Africa, Adetutu continues to push boundaries and drive impact. Her visionary approach to marketing, coupled with her unwavering commitment to sustainability and inclusivity, has positioned her as a thought leader in the industry.
Whether she's spearheading innovative campaigns or advocating for gender equality, Adetutu Laditan's influence extends far beyond the realm of marketing, leaving an indelible mark on the African business landscape.
Social Media Handles:
LinkedIn: Adetutu Laditan
Instagram: @dearadetutu