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Alice Ho | Australia | Be Genuine!!!

I loved to paint my nails every weekend after a long stressful week at work, with my background in design and a knack for nail art. I wanted to create a product that would save me from my misery of waiting for my nails to dry along with the hours of nail art work that would chip in a matter of days. Each and every single one of our nailart designs are created and designed by me along with illustrators around the world for limited edition collaborations. In 2015, after quitting a pretty sweet job in design and marketing. I realized I was bored, therefore I made a leap of faith to start PERSONAIL in my parent's lounge room. In 2016, our product was included in every Girlfriend Magazine nationwide and voted for nail product of the year by Girlfriend Magazine!

What were the biggest initial hurdles to building your business and how did you overcome them?

Having a retailer cancel their order after the products have been made, with thousands of dollars of stock not moving, I decided to reach other businesses who wanted the stock at cost price on lieu of promotion and it ended up being the best decision we've ever made.

Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits?

How did you handle it? What would you do differently in hindsight?

No, all my friends were all very supportive although it was an air of uncertainty.

What would you say was the single most influential factor in your business success?

A lot of hard work, luck and being able to keep failing but picking yourself up and just keep on going.

What do you know today that you wish you would have known when you first got started as an entrepreneur?

Trading the 9-5 work life and becoming your own boss sounds like the dream, But little did I know that it would become a 24/7 job, you breathe and live everything work, and I wouldn't want it any other way.

What advice would you give to an upcoming entrepreneur locally and internationally?

Believe in your service or product, your customers can feel when you are genuine. If you are doubtful and not 100% sure of it, don't serve it to the masses.


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