During one of my numerous travels - our idea was discovered even though it seems accidental. We wanted to create an eco fashion brand. Most of the brands out there are super expensive or are mass produced. We wanted to create something unique in the spirit of FAIR TRADE. Our clothing brand we offer are made only in limited quantities and it's universal that was one of the main goal - gearing or appealing from a female consumer perspective. Most of our fabric we use are outsourced abroad - WISE GYPSY was created in 2017 - only designing limited edition of clothing lines - using high quality cotton and natural dyes. Significant role in starting my business was, I had an amazing partner and co-founder on my side who created a solid business plan for us. It was easy for us, as he is "black belt" business planner with massive experience. This is very important tool and we cannot imagine not having it.
What were the biggest initial hurdles to building your business and how did you overcome them?
One hurdle was starting capital, because without funds you cannot do anything, especially when building your business from scratch. Fortunately we were not alone, because our friends who are wonderful people trusted us and believed in our business idea. We are grateful to them!
Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits? How did you handle it? What would you do differently in hindsight?
No, we didn’t deal with contentions. Since we started, everyone is cheering for us and we can count on support – family force can’t be undermined.
What would you say was the single most influential factor in your business success?
It’s a hard question - I don't have clear answer. However, if we had point one decisive factor - the most influential was our determination connected with consistent focus on the goal. The point is to never give up, no matter what will happen. When you are strong - willed, things often work out your way.
What do you know today that you wish you would have known when you first got started as an entrepreneur?
When we first got started we probably forget that Rome wasn’t built in a day. Patience in business is a virtue because time matters. There is no option to speed up anything, especially making money. Quick profit is unfortunately impossible, as well as shortcuts being successful.
What advice would you give to an upcoming young and experienced entrepreneur locally and internationally?
As we mentioned before, the main advice is to always have a business plan. Without this tool there is no success in business. Secondly, we suggest being confident and persistent at all time. The worst thing you can do is to retreat before finding a gold mine and allowing someone else it.