I was very interested in making a positive impact through the products and brand I created. I also saw an opportunity in the market - at the time I was living in Asia and saw that there weren't very many sportswear brands available that suited the South East Asian climate and tropical weather. Much of the sportswear offered in the market was still very much driven by the fits and fabrications from The West. I wanted to create something more unique for the market that was of a better quality, good for the planet and to create something that helped people FEEL GOOD through comfort and design while embracing an active lifestyle.The idea came about from my 3 passions: yoga, the environment and fashion
Who has been your greatest inspiration?
The 13th century poet, Rumi. The brand has been inspired by all his inspirational works and his poems about pursuing life through our passions and living from the heart.
What is your favorite aspect of being an entrepreneur?
Creation. Each day, you get to create something new - whether it be in products, operations, processes, discussions.
It's a new and different day, everyday!
What would say are the five key elements for starting and running a successful business?
What has been your most satisfying moment in business?
Launching it and expansion into new markets. It proves that our brand is of value to people worldwide and scalable.
What advice would you give to an upcoming young and old entrepreneur locally and internationally?
There's no right or wrong way of doing things, you can create something new each day. Over thinking and in-action is the only thing that will slow you down.