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Gideon & Ruth | UK | Research Your Market!!

Ever since I could remember, I have always been very passionate about arts, developing and designing. All I want is to be a true expert in this craft! However, I wasn’t ready to pursue this professionally right away until I reconnected with Ruth in 2015. With our background in arts and design – Ruth studied in UK and Ghana was where I pursued my studies. After extensive research and brainstorming, we knew which category we fit within the marketplace or space. We found our ourselves within the designing and manufacturing sectors where we are able to create, innovate and design unusual products - modifying our own bespoke items…like home, bathroom décor and accessories etc. Our products are designed to suit every home and it also affordable to new homeowners, property developers, retailers etc. This amazing products puts customers and clients at ease. We want homeowners living in their home to authentically represent their aesthetic sense when they purchase our products. We looked at one problem that many people were facing: that was space. Then we thought of how to save space in our home primarily. Our first idea came about when we had no space for spare rolls in our super small bathroom, and even to buy a free standing toilet roll keeper, that’s where we thought of creating a space saving product. We are passionate about what we do and there is nothing that we both can’t achieve by working hard and achieving our goals for ourselves. We know we are here and here to stay. We both have the ability to clearly capture and excuse this vision.

What were the biggest initial hurdles to building your business and how did you overcome them?

Finding a company who would design our first prototype with the drawings we had, we eventually found some scrap metals and made a physical sample for steel shop to make the prototype for us.

Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits?

How did you handle it? What would you do differently in hindsight?

Our families were very much supportive of our pursuits from day one - we are lucky not everyone gets that opportunity.

What would you say was the single most influential factor in your business success?

We had the passion and we believed in it.

What do you know today that you wish you would have known when you first got started as an entrepreneur?

Do a lot of market research and know the industry you are going into.

What advice would you give to an upcoming young and old entrepreneur locally and internationally?

Start with a purpose and run with it

Design With LOVE!!

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