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Cassandra Adams | Australia | Attainable Dreams!

I have been working as a photographer in the fashion industry for ten years now and found that I was constantly being asked how I have been able to do what I do. The industry is rough and there is no one to guide you through, everyone is so competitive and protective of their information. I wanted to change this and mentor young fashion photographers through the industry and foster young talent.

This lead to the formation of The Fashion Photography School. In doing so I have been able to fill a niche in the photography educational market, which is largely based on portrait and landscape workshops. We organise model, hair and make up artist, professional photographic studio and clothing through designers. Budding photographers are welcomed into the space to experience a real fashion photo shoot. We teach attendees how to plan and execute a high fashion photo shoot, demonstrate different lighting techniques and how to work in a studio environment.

Who has been your greatest inspiration?

My creative team inspires me day in day out, we are constantly pushing each other to create the best possible imagery. And my grandfather, who arrived in Australia with a deck chair in his hand and $2 in his pocket. His determination for me to be able to follow my passion has always inspired me.

What is your favourite aspect of being an entrepreneur?

It is a lot of hard work, long hours and it tests you in so many ways. It is all worth it when you see people responding to what you are putting out there.

What would say are the five key elements for starting and running a successful business?

Grit, persistence, stay focused, stay hungry and surround yourself with people who challenge you and push you further.

What has been your most satisfying moment in business?

The energy and buzz of a fashion photo shoot is like nothing else. It has been extremely rewarding seeing others get hooked on that feeling, just as I am. Working in the fashion industry can seem like an unattainable dream. I love working with and fostering young talent to show them they can build a viable career in the competitive fashion industry.

What advice would you give to an upcoming young and old entrepreneur locally and internationally?

If your project is something you truly believe in then nothing can stop you. Never give up and throw everything you have behind it.

Never Give Up!

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