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Sara Doubleday | Philadelphia | Genuine Connection!

Tell us about your journey!

I fell in love with entrepreneurship and innovation after coming to Philadelphia three years ago when I started school at Temple University. Coming from a small suburban town in Pennsylvania, I had no idea that "everyday" people were able to create their own business, product, etc. from their ideas. The empowerment I feel around me in Philadelphia is fantastic.

What made you take the leap into entrepreneurship?

I connected with a few people on campus who were interested in getting their foot in the door in the Philadelphia startup culture. We had no idea where to start, so we started looking up startups and entrepreneurs in the area, asking if we could talk to them about what they were working on. The more we learned about entrepreneurship, the more we loved it.

What were the biggest initial hurdles to building your business and how did you overcome them?

I've tried to develop multiple ideas, although, in typical startup fashion, they don't all work out. I've been most successful working on Sara Doubleday Design, my graphic design business, which I built though aggressive social media and online branding. I've also worked with others on their startup ideas. The biggest initial hurdle I've seen across the board is making sure your idea is solid and can stand on it's own. Startups are all about passion, but if you're the only person who loves your idea, it's most not likely going to survive in the market.

Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits?

How did you handle it? What would you do differently in hindsight?

I've been extremely fortunate to be supported by friends and family throughout my startup ventures. I continue to work a job on the side as I pursue entrepreneurship and finding that one great and successful idea.

What would you say was the single most influential factor in your business success?

Myself! I am the face of my brand, and I don't believe it would be as successful if someone else was running it. I pride myself on strong customer relationships, something that varies person per person. I strongly believe the face behind the idea can make or break a business.

What do you know today that you wish you would have known when you first got started as an entrepreneur?

Failure is going to happen. Over and over. And that's not a bad thing! A quote I've come to love is, "I have not failed. I've just found 10,000 ways that won't work." - Thomas Edison

What advice would you give to an upcoming young and old entrepreneur locally and internationally?

Talk to as many people as possible. In the beginning of your entrepreneurial career, it's important to make as many genuine connections as possible, rather than worry about whether your initial ideas will be successful or not. It's key to learn from those around you who are also passionate about what they do.


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