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William Apau | Bronx, New York City | Fighting Spirit!!

I am the Founder of Magho Foundation (meaning Minister Apau Foundation of Giving Hope), a nonprofit whose mission is to provide a safe place culture and put a smile on faces in under resourced areas by creating opportunities and transforming communities. I have vast years experience in nonprofit management. It 's has always been my dream and passion ever since I could remember, GIVING HOPE to the hopeless. That is how MAGHO came about. For me to be successful at starting, or running a non profit foundation, I needed to expertly blend together the key ingredients that will make or break me. Moving forward, it was difficult getting support from family and friends towards my foundation initially. But God gave me an idea, by coming up with mini business adventures like Magho Shito (hot sauce in a jar - originated from Ghana), Magho Sheabutter, Magho Clothing, Magho natural Sobolo (an African local beverage) etc. Whenever these products are bought, a percentage goes toward the foundation to support humanity. Through the help of others I was able to find some type of stability. Although I could go on forever with thanks towards people who impacted my life. The entire model of my nonprofit is to enable the needy to objectively look beyond their daily struggles and critically think about their situation and how it could be within their power to start a positive change. I seek to empower and give communities a voice. Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits? How did you handle it? What would you do differently in hindsight? When I started, people close to me looked down on me. I didn't flinch. Even some tried to discourage me and some supported the idea So family and friends' contentions are the new and old norms. With Elohim by my side, everything is possible. And when you have dreams and visions, no matter what people say. That should not stop you from doing what you love. My purpose on earth is to show love to Humanity! What would you say was the single most influential factor in your business success? Social media has been an influential factor. What do you know today that you wish you would have known when you first got started as an entrepreneur? Overwhelming expectations could lead to disappointments. What advice would you give to an upcoming entrepreneur locally and internationally? Be determined, be bold and show some type of fighting spirit. Be a risk taker - some days you win and some days you lose. But when you are determined, you will pull through.


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