Entrepreneur | Founder of @burgundy_roots
Ever dreamt of escaping to a place where culture and beauty collide, and then turning that dream into your own reality? Meet Wafa Salam Kenshō, the vibrant founder of Burgundy Roots Retreats, who’s done just that. Born in Algeria on the edge of the Sahara, Wafa’s path took her from the sands of North Africa to the diverse streets of Toronto, Canada. But it was a serendipitous encounter that set her on a journey far beyond her wildest dreams. As a young Muslim woman navigating Toronto post-9/11, Wafa faced a period of feeling conspicuous and uneasy. But one chance meeting in Kensington Market turned her world upside down. While strolling towards one of her favorite shops, a Rastaman called out to her, mistaking her for "Muhammad." As they struck up a conversation, his words struck a deep chord with Wafa: "You should be proud of being a Muslim. No matter what happens, don’t be a follower! I’m a Rasta and I wear my dreadlocks with pride and joy! Be proud of being Muslim!” His wisdom became her guiding light.
Inspired to explore more, Wafa delved into Rasta philosophy, reggae music, and the rich cultures of the Caribbean. At 21, during a summer break from her history studies at the University of Toronto, she set off on a solo adventure. She taught English in Peru and made a memorable detour to Jamaica. Five years later, returning to Jamaica, she found herself enchanted by the island’s soul and its people. A sign in the countryside proclaiming “God is God and God Naah sleep” captured her heart, leading her to form a connection with the local Muslim community.
Determined to share this newfound paradise, Wafa put out a call on Facebook, inviting friends to join her on an excursion. To her delight, seven women and two children answered the call, embarking on a journey that would inspire a new venture. As they sat on the porch of a rented country home under the stars, the collective joy and tranquility made Wafa realize that this was more than just a trip—it was a calling.
Thus, Burgundy Roots Retreats was born, offering unforgettable eco-friendly retreats in Jamaica and Morocco. These retreats aren’t just about basking in the sun; they’re about immersing in local culture and spirituality. Guests explore Jamaica’s first mosque, enjoy a five-course farm-to-table meal at Stush in the Bush, swim in stunning waterfalls and lagoons, and hike the Blue Mountains. Each retreat aims to rejuvenate and inspire, showcasing the island's unspoiled beauty and deep-rooted culture.
Wafa’s Burgundy Roots Retreats invites you to experience the world in its purest form, sharing the glory and struggles of these captivating places. Discover what it means to truly live in the moment, far beyond the ordinary. For more details on her upcoming retreats, visit Burgundy Roots and follow her adventures on Instagram at @burgundy_roots.
So, if you’re yearning for an authentic escape, Wafa’s retreats promise a journey of a lifetime—one that’s as rich in culture as it is in soul.
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Instagram: https://www.instagram.com/wafa.salam.kensho/
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