Head of Consumer Products at Ecobank Transnational Incorporated
Tara Squire, a distinguished commercial leader with over 25 years of experience, stands at the helm of Consumer Banking and Products for Ecobank Group. His dynamic career spans multiple sectors, showcasing a remarkable journey of impactful leadership roles. Tara's illustrious career includes pivotal roles in telecommunications, banking, and fast-moving consumer goods (FMCG). Notably, he led commercial departments at Millicom Ghana Limited (formerly Tigo), Blu Telecommunication, and Vodafone Ghana, showcasing his adaptability across diverse industries.
Currently serving as the Head of Consumer Products at Ecobank Transnational Incorporated, Tara has been instrumental in driving growth and innovation. His leadership as the Head of Consumer Banking underscores his ability to navigate complex environments in Anglophone West Africa. Tara's impactful journey includes key contributions to Airtel Ghana under the Bharti Group, where he significantly influenced Profit and Loss (P&L) as the Consumer Segment Manager. His strategic vision led to the successful launch of Zain in Ghana and the attainment of one million customers within six months.
In the banking sector, Tara played a pivotal role as the Head of Banc Assurance at Standard Chartered Bank, achieving successful launches and surpassing key performance indicators. His tenure as the Consumer Segment Manager at Airtel Ghana showcased his expertise in customer acquisition, growth, revenue, and retention. Known for his expertise in start-ups, Tara has effectively built operations from the ground up, demonstrating a unique ability to launch, strategize, and deliver on revenue and market share objectives.
Tara Squire is a skilled leader with a broad range of expertise, including trade marketing, brand communications, customer satisfaction, market analysis, negotiation, performance management, project management, pricing, sales, team building, and digitizing processes and products. Tara's leadership style is characterized by a commitment to team excellence. Setting new industry standards and guiding teams toward long-term success, he emphasizes sustainable growth beyond short-term achievements.
Tara has invested in his professional development through various specialist and leadership training programs. Notably, he completed the Advanced Management Programme from CEIBS and is currently pursuing an MBA from the same institution.
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LinkedIn: Tara Squire