Entrepreneur | Co-Founder & CEO at Fiona Diamonds | Discover Eco-Friendly Diamonds & Shine Responsibly |
Leader | Musician - Love to play my Guitar
In the dazzling world of jewellery, Parag Agrawal is a name that sparkles with innovation and passion. With over 18 years of experience, Parag is not just a leader but a visionary who has transformed the industry. As the Co-Founder and CEO of Fiona Diamonds, he has redefined what it means to offer luxury—making it accessible and ethical. Parag’s journey began at the young age of twenty-two, driven by a fervent passion for jewellery. He took his first entrepreneurial leap, laying the groundwork for a future that would shine brightly. His early ventures into Moissanites and Natural Diamonds laid the foundation for his next big move: Lab-Grown Diamonds. This was not just a business choice but a commitment to changing the narrative of the jewellery industry.
Under Parag’s leadership, Fiona Diamonds has grown exponentially. Founded in 2004 as Sanguine Industries, Fiona Diamonds emerged as India’s pioneering lab-grown diamond brand. With a mission to make luxury affordable without compromising on ethics, Fiona Diamonds has become a favourite among consumers. The brand’s ethos, “Shine Responsibly,” reflects Parag’s dedication to environmental sustainability and fair pricing. By operating exclusively online, Fiona Diamonds avoids traditional markups, passing those savings directly to customers and making high-quality jewellery accessible to all.
Parag’s educational background in Electronics Engineering from Veermata Jijabai Technological Institute (VJTI) Mumbai, combined with his expertise in gemology, has equipped him with a unique blend of technical and business acumen. This expertise, along with his strategic foresight and unyielding determination, has laid a strong foundation for Fiona Diamonds.
When Parag isn’t masterminding growth strategies or ensuring the ethical sourcing of diamonds, he finds solace in music. A passionate guitarist, he balances his business endeavors with his love for playing the guitar, infusing his life with creativity and harmony.
In a world where the true value of luxury is often obscured, Parag Agrawal’s story is a brilliant testament to the power of innovation, integrity, and a relentless pursuit of excellence. Through Fiona Diamonds, he continues to illuminate the path for others, proving that high-quality jewellery and ethical practices can shine brightly together.
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Instagram: https://www.instagram.com/parag.official/
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