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Nana Yaa Amoah-Owusu | Ghana | Shaping the Rhythm of Success

Updated: Dec 11, 2023

Marketing Manager & Maven - Diageo | Speaker | Brand Builder | Talent Manager

Meet Nana Yaa Amoah-Owusu, a Ghanaian brand builder and marketing maven who is currently making waves as the Marketing Manager at the renowned Diageo, Guinness Trademark. I am also the talent manager for the Incredible Zigi. With a rich background in marketing and brand management, Nana Yaa brings her extensive expertise to the forefront, steering the Spirits & RTD category towards new heights.

In her dynamic role, Nana Yaa oversees the performance of Scotch & IPS, Mainstream Spirits (MSS), and RTDs. Recognized for her competence and proficiency, she plays a pivotal role in delivering the company's margin ambitions within this critical category. Her ability to quickly grasp the essence of a brand and work seamlessly within its guidelines has set her apart as a marketing professional of exceptional caliber.

Nana Yaa's journey with Guinness began in 2018 when she assumed the role of Brand Manager. Over the years, she has ascended to higher positions, recently being appointed as Senior Brand Manager before taking on the significant role of Marketing Manager for Spirits & RTDs in August 2022. Her impact on the brand is evident in the numerous laurels and accolades won by Guinness Ghana, including two-time Beer of the Year and Campaign of the Year at the FMCG awards.

Beyond her corporate achievements, Nana Yaa is an advocate for enhancing the DJ community in Ghana. At the 2023 Ghana DJ Clinic – Accra Edition, she emphasized the importance of DJs creating a unique and unforgettable experience for their audiences. She urged DJs to align their playlists with the preferences of their target audience, emphasizing the significance of branding in the competitive industry.

Nana Yaa's insights have contributed to the development of the DJ culture in Ghana, aligning with Guinness Ghana's vision for the sector.

Nana Yaa Amoah-Owusu's story is one of resilience, innovation, and a commitment to excellence. As she continues to leave an indelible mark in the marketing and entertainment realms, she remains an inspiration for aspiring professionals and creatives alike.

Watch this space, for the rhythm of success orchestrated by Nana Yaa is bound to resonate for years to come.

Social Media Handles:

LinkedIn: Nana Yaa Amoah-Owusu

Instagram: _nanayaa.amoah


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