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LyNeeka McCullough | USA | Beauty & Product Development

Director of Product Development | Private Label | E-Commerce

CEO @beautybyjanee co-founder @mac_littlesHealth & Wellness

Cosmetics | Skincare | Hair Care


In the world of beauty and product development, few stories shine brighter than that of the visionary behind Elle Janee Beauty. With a career spanning over a decade, this dynamic individual has crafted a path marked by innovation, leadership, and a relentless passion for empowering others to express their unique beauty. Starting with a degree in Sociology from Washington State University and further honing expertise with a Professional Designation in Beauty Industry Merchandise and Marketing from FIDM, this trailblazer stepped into the world of cosmetics with MAC Cosmetics, mastering makeup artistry and gaining hands-on experience at industry events and trend shows. With each career step, the excitement grew. From a Product Development Coordinator at DermStore to leading teams at JAFRA Cosmetics, SeneGence International, Sally Beauty, and Neora, she became a force in launching cutting-edge skincare, wellness supplements, and cosmetics to markets worldwide. Her work touched every phase of product development—from formula conception to global market launch—capturing beauty trends and driving growth in highly competitive industries.


But the journey didn’t stop there. In 2019, driven by a creative spirit and the desire to carve out her own space in the beauty world, she founded Elle Janee Beauty. This brand is more than just products; it’s a reflection of her experience, passion, and vision. With lash extensions, custom tweezers, and innovative adhesives, Elle Janee Beauty empowers individuals to feel confident and uplifted, even on the toughest days. The brand's mission to inspire confidence and beauty echoes her lifelong commitment to making a positive impact in the beauty industry.


As the Director of Product Development at Health-E Commerce, she continues to shape the future of beauty, combining strategic planning, market analysis, and a knack for building strong partnerships. Whether leading the charge on new product launches or fostering relationships across teams, her leadership drives success and growth in every venture.


The story of Elle Janee Beauty is one of innovation, empowerment, and a deep passion for beauty. It's a testament to how far a vision can take you, from the bustling corporate world to the heart of your own brand, bringing beauty and confidence to others every step of the way.


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