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Khadija Omar | Canada | Redefine Beauty Standards & Advocate For Inclusivity

Miss Universe Canada 2024 Finalist | Former Miss World Somalia

Social Media Marketing Specialist | Beauty & Fashion Advocate


Once upon a time, in the vibrant and bustling city of Toronto, lived a remarkable young woman named Khadija Omar. Her story began in a place worlds apart from the Canadian metropolis. She was born in a setting where adversity was a daily reality, yet it was here that her spirit of resilience and hope was forged. In 2010, Khadija and her family embarked on a life-changing journey to Canada. The move opened doors to opportunities that would shape her into the inspiring figure she is today. Growing up as the eldest of five siblings, Khadija embraced her role with grace and determination, transforming her challenging beginnings into a powerful narrative of empowerment. Khadija’s passion for beauty and fashion blossomed early on. She became a beacon of inspiration in her community, using her talents as a beauty and fashion influencer, retoucher, model, and social media marketing manager to redefine beauty standards and advocate for inclusivity. Her expertise in social media marketing allowed her to create engaging content and strategies that resonated with diverse audiences, amplifying brands within the beauty and fashion industries.


Standing at 5’5", Khadija’s presence was as commanding as her spirit. Fluent in English and Swahili, she effortlessly connected with people from various backgrounds. Her professional journey was marked by her roles as a beauty/fashion influencer, retoucher, model, social media marketing manager, and makeup artist. Each role she took on was a testament to her versatility and dedication.


Khadija’s story took a dazzling turn when she represented Somalia in the Miss World pageant, making history as the first hijabi woman to compete on such a prestigious stage. Her participation in Miss World showcased her dedication, talent, and commitment to empowerment and representation. This achievement was a significant milestone, not just for Khadija, but for countless young women who saw her as a symbol of possibility and strength.


In 2024, Khadija’s journey reached new heights as she became a finalist in Miss Universe Canada. Her story of resilience and inspiration continued to captivate audiences, proving that with determination and pride in one’s identity, any dream is within reach. Khadija’s Somali heritage and experiences as a refugee remained central to her mission of fostering understanding and compassion across cultures.


Beyond the glitz and glamour of pageantry, Khadija’s heart lay in community service. She worked with organizations like PadMad Kenya, promoting menstrual health, and collaborated with National Geographic on climate change education projects. Her commitment to uplifting marginalized communities and creating global awareness on crucial issues was unwavering.


Khadija Omar’s journey from a refugee camp to the international stage of pageantry is a testament to the power of determination, identity, and breaking barriers. Her story continues to inspire the young generation, reminding them that with perseverance and pride in one’s roots, any dream is attainable. As she steps onto the international stage, Khadija embodies the spirit of hope, empowerment, and the belief that every challenge can be transformed into a triumph.


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