Leading Publicist in the GCC | CEO Grassports | Elevating Organisations, CEOs, Athletes, Brands, & Events | Championing Sustainability & Inclusion | Event Conceptualizer | Desert Athlete
Hannah Hall, the visionary CEO of Grassports, has transformed the sports publicity landscape with her dynamic leadership and passion for elevating sports professionals, organizations, and events. For over two decades, Hannah has been at the forefront of the sports PR world, guiding her clients to new heights of visibility. But her journey is more than just professional—it’s deeply personal. Growing up facing significant challenges, Hannah found solace and strength in sports. It was here that she discovered the extraordinary power of personal stories—stories that inspire, connect, and create possibilities. This realization became the cornerstone of her career, driving her to amplify voices with life-changing messages. Today, as the CEO of Grassports, Hannah uses this insight to help athletes, CEOs, and organizations tell their unique stories and captivate their audiences.
Hannah’s approach to publicity is not just about media exposure—it’s about creating connections. She believes that every narrative, whether from a CEO, an athlete, or an entire sports organization, offers a powerful angle that can resonate with the public. Under her leadership, Grassports combines great events with publicity, media, sustainability, and inclusivity into a seamless package that ensures maximum exposure. From securing media placements to fostering relationships with journalists, Hannah has created a network that brings her clients’ stories to the forefront.
In 2021, Hannah founded Grassports with a mission to enhance the profiles of sports professionals and organizations across the MENA region. Her vision focuses on sustainability and inclusivity, providing PR and marketing services that cater to diverse clients. Grassports has quickly become a leader in the industry, helping clients from local sports academies to international organizations share their stories with the world.
Before Grassports, Hannah’s career was marked by significant achievements. At the Arbor School in Dubai, she spearheaded a transformative marketing strategy that positioned the school as the Greenest School in the UAE, increasing the student body from 230 to 1,380 in just three years. By integrating sustainable storytelling into the school’s marketing, she secured features on CNN and Sky News, amplifying their message and reaching a wider audience.
Hannah’s expertise extends beyond sports publicity. At Innoventures Education, she led the development of a cohesive brand identity for 15 schools, successfully launching a new brand and executing strategic marketing campaigns that resonated with parents, students, and educators alike. Her efforts at Bloom Education also left a lasting impact, where she developed community marketing strategies that enhanced the school’s reputation and increased engagement with the local community.
Hannah Hall’s journey is a testament to the power of storytelling, and her work continues to shape the world of sports publicity. With a passion for elevating others and a commitment to sustainability and inclusivity, she’s not just a CEO—she’s a storyteller, a strategist, and a champion for the voices that need to be heard.
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LinkedIn: https://www.linkedin.com/in/hallhannah/
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