Founder of HAC | Member of CPD | NLP Professional Coach ICF
Professional Certified Trainer PCT® | AUD Alumni | Corporate MC
International Keynote Speaker | Professional Presenter | Published Author
Hanan Al Sammak’s story is a captivating narrative of passion, purpose, and perseverance—a journey that seamlessly weaves together education, leadership, and positive psychology to ignite transformation in individuals and organizations alike. With a decade-long career spanning government entities, blue-chip companies, and her entrepreneurial ventures, Hanan’s impact is as vast as it is profound. Hanan’s academic journey is a testament to her insatiable curiosity and drive for self-improvement. She earned her Bachelor’s degree in Business Administration, specializing in Marketing, from the American University in Dubai. But her quest for understanding human potential didn’t stop there. She pursued a Diploma in Positive Psychology and Wellbeing from The Langley Group Institute, diving into the science of flourishing and laying the groundwork for her impactful work in self-development. Along the way, she accumulated certifications in coaching, mentoring, and hypnotherapy from prestigious institutions like the International Coaching Federation and the ThiNk Institute of Knowledge, fortifying her expertise in personal and organizational growth. Hanan’s professional journey is defined by trailblazing accomplishments and meaningful contributions. In 2016, she founded HAC Hanan Al Sammak Consultancy, a platform dedicated to empowering individuals and organizations to reach new heights. Over the years, she has trained more than 65,000 managers and employees, equipping them with tools to foster leadership, resilience, and success.
Her role as AVP & Area Manager for Employee Banking at First Abu Dhabi Bank exemplifies her ability to blend marketing acumen with leadership, while her tenure as Marketing Manager at Selah Tech and Educational Specialist for Dubai Police HQ underscores her commitment to innovation and mental health advocacy. During her impactful time with the Ministry of Happiness, Hanan designed pioneering programs to enhance employee engagement and organizational positivity. Her early career at the Mohammed Bin Rashid Smart Learning Program and H.H. Ruler’s Court showcased her foundational skills in marketing and public relations.
Hanan’s thought leadership transcends industries and borders. As a certified professional coach and motivational speaker, she has shared her insights on prominent stages like TEDx, Dubai Police, and Google, covering topics ranging from leadership and mental health to personal growth.
Her ability to connect with diverse audiences has established her as one of the region’s most sought-after speakers. Her consultancy’s membership in the CPD Continuing Professional Development program highlights her commitment to lifelong learning, with over 2,000 hours of training in areas such as ThetaHealing, NLP Coaching, and Hypnotherapy.
Hanan’s accolades reflect the depth and breadth of her influence. In 2015, His Highness Sheikh Faisal Al Qassimi recognized her as one of the community’s most influential voices. The honors continued with her inclusion in the Top 20 Young Achievers under 35 at the GCC Youth Summit (2021) and her recognition as one of the region’s Top Influential Women of Excellence. These awards underscore her pioneering contributions to leadership and community empowerment.
Hanan’s journey as an author began with “Hayatech” in 2016, a motivational book sharing success stories and practical tools for achievement. She followed it with “Sip of Happiness” in 2018, which explored values rooted in positive psychology, and her 2019 release focused on emotional intelligence as a cornerstone of mental health and inner peace. A media presence to be reckoned with, Hanan is a familiar face on channels like MBC and Al Arabiya, and a voice of wisdom on shows like Sabah ElKheir Ya Arab. She has also written for leading publications such as Al Sada Magazine and Al Bayan, further amplifying her messages of well-being and positivity.
At the heart of Hanan’s mission is a belief in the transformative power of positivity. She is passionate about helping organizations become thriving hubs of innovation and well-being, driven by the untapped potential of their people. Through her consultancy, public speaking, and leadership, she continues to inspire resilience and success on a grand scale.
Whether she’s training leaders, addressing audiences, or writing transformative books, Hanan Al Sammak embodies the spirit of empowerment and excellence. Her unwavering dedication to education, leadership, and innovation makes her not just a trailblazer but a beacon of inspiration for generations to come. With a growing global fan base and a portfolio of accomplishments that continues to expand, Hanan is a testament to the boundless possibilities of a life dedicated to growth and impact.
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