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Gifty Abena Quarcoo | Ghana | Calling & Purpose

Entrepreneur | CEO - Founder | 40Under40 Award 2023 - Women in Entrepreneurship Award 2023

Meet Gifty Abena Quarcoo, a dynamic entrepreneur hailing from the vibrant central region of Ghana. Born into a family of six, Gifty's journey is rooted in her upbringing, where she learned the values of hard work and resilience.

After obtaining her BA degree in Management Studies from the University of Cape Coast in 2020, Gifty embarked on a fulfilling career in civil service. Armed with four years of experience, she navigates life's challenges with determination and a strong belief in her faith. Growing up amidst diverse neighborhoods like Bisease, Dansoman, Bubuashie, Airport Residential, and Kanda Estates, Gifty developed a unique perspective on life, shaped by the rich cultures and traditions of her surroundings. As the daughter of a trader, she inherited a natural knack for salesmanship.

In 2016, Gifty took a leap of faith and founded BODYSHOP_GH, initially focusing on Bodyshop products from the UK. Despite facing hurdles in sourcing suppliers, her entrepreneurial spirit persevered. In late 2019, a pivotal moment arose when her sister's request for lingerie costumes sparked a new direction for her business. Embracing the opportunity, Gifty expanded her offerings to include lingerie and bedroom essentials.

Transitioning from home-based operations to social media platforms like Instagram, and eventually to a physical store, Gifty's determination knows no bounds. Despite societal taboos surrounding the nature of her business, she remains steadfast in her vision to empower women and enhance beauty from within. The heartwarming feedback from married women fuels her passion and propels her towards her goal of becoming the ultimate choice for lingerie and bedroom goodies in Ghana and beyond.

Driven by the mantra that "nothing good comes easy," Gifty navigates the ups and downs of entrepreneurship with unwavering resolve. She believes in the abundance of opportunities in the lingerie industry and encourages others to pursue their dreams relentlessly.

BODYSHOP_GH has evolved into a one-stop shop for all things intimate, catering to men, women, and children alike. From underwear to pajamas, and a tantalizing array of bedroom must-haves, Gifty prides herself on offering a diverse range of products to satisfy every fantasy. To experience the allure of BODYSHOP_GH, visit their store on Sunyani Ave, Kanda Estates, Accra, Ghana, or connect with Gifty on Instagram @thebodyshop_gh. With a firm belief in her calling and purpose, Gifty Abena Quarcoo is poised to leave an indelible mark on the world of lingerie and beyond.

Social Media Handles:

Instagram: @thebodyshop_gh @thebodyshop_gh_backup @giqs_foundation @puky.berry

LinkedIn: Gifty Abena Quarcoo


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