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Emefa Akosua Adeti | Ghana | Keep Trying

My name is Emefa Akosua Adeti. I am a Ghanaian TV personality, model, and brand influencer. I am also an ex-beauty queen (won Ghana’s Most Beautiful Pageant in 2012). I am also an experienced marketing consultant. I was born in Larteh Akuapem, Ghana. My father is Togbe Tutu V, the traditional ruler of the Bakpa Community. As a teenager, I often accompanied my mother to the market and assisted her in selling her food. I often owe a greater part of my success to my father and mother. My dad is a disciplinarian, he instilled in me the value of hard work, honesty, and diligence. However, my mom was the STAR (RIP -"missing you mom"). I graduated with my Bsc and Msc degrees in Marketing from the Ghana Institute of Management and Public Administration.

Professionally, I have been blessed to have collaborated and still collaborating with many top brands in the country (Ghana). Notable examples are GTP Nustyle, Cindy Rice, Heaven Rice, Keyah Fitness, Afocafe, Hairs Ala Mode, Secure Conceptive, Oh Yes Feminine Wash, TomVita and Onga-Ongalicious Ghana Cooks, Humbly, to say I am one of the leading brand influencers in Ghana.

As a TV presenter, I have hosted cooking shows like Ongalicious, co-hosted of Ghana’s Most Beautiful Competition (2016 & 2017 edition), hosted a Secure Girl Talk show for two seasons (2018 & 2019); GTP Wear Ghana Fashion Show. Currently I am one of the hosts of the Prime Morning TV show (6:00-9:00 am) which is shown weekly on Joy Prime TV.

Final note, (my side business @hairsalamode luxury hair extensions etc. located at East Legon Hills) - started from my car booth/trunk. I remembered; a few people laughed at me - “that a beauty queen who can’t afford to start a registered business (defined by them)”. I didn’t mind, I saw it as my capital, and I stayed grounded. After 4 years of selling from my car booth/trunk and failing so much, I took an uncompleted store space since I couldn’t afford a complete store. It took me 2 years to tidy up the space and another year to set up the salon. I am determined to do better at running a business or start-up from the ground up, that way my employees can also be motivated daily.

What were the biggest initial hurdles and how did you overcome them?

Overwhelming challenges. From fake suppliers to clients, who were family and friends who thought they voted for me during the pageant - won’t pay for their hair extensions they purchased. I failed countless times, gave up countless times but I still went back to it countless times. WHY? Because I didn’t have a choice.

What books are you currently reading?

Currently I am reading “Boundaries “By Dr Henry clouds and Dr John Townsend.

The books highlights : When to say Yes, How to say No, To take control of your life .

What would you say was the single most influential factor in your success?

Being more intentional about my life and trusting God for a purposeful life

What advice would you give to an upcoming youth or talents locally and internationally?

I believe everyone has something unique to contribute to life. There are rules to everything, choose carefully and adhere to its requirements. We can be great in our little ways. It is also okay to be reasonably different. Keep trying till you literally hear the universe say.. don’t do this. Trust God throughout the process.

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