CEO & Co-founder @ Butterfly 3ffect | Ex-Gymshark Head of Social (Global)
Elfried Samba is not just a name in digital marketing; he’s the architect of movements, a visionary who turns ideas into global phenomena. As the CEO and Co-founder of Butterfly 3ffect, Elfried is on a mission to shake up the digital landscape, crafting strategies that don’t just sell but inspire and create lasting change. With a flair for blending social impact with cutting-edge marketing, he's creating a ripple effect that’s transforming businesses into forces for good. But Elfried’s story didn’t start with Butterfly 3ffect—it took off at Gymshark, where he was the mastermind behind one of the most explosive growth stories in the fitness industry. As the Global Head of Social Content, he didn’t just grow the brand’s community; he supercharged it, catapulting it from 1.5 million to a jaw-dropping 20 million followers in just seven years. His secret weapon? An uncanny ability to tap into the pulse of digital engagement, crafting content that resonated with millions and turned Gymshark into a fitness juggernaut.
Elfried didn’t stop there. He brought his magic touch to Ioconic as the Chief Community Officer, where he continued to push the boundaries of what’s possible in the digital space.
His knack for building and nurturing online communities made him a sought-after leader, and his innovative strategies left a trail of success wherever he went.
Elfried Samba is a force to be reckoned with—a trailblazer who isn’t afraid to challenge the status quo and redefine the rules of digital marketing. His journey from Gymshark to Butterfly 3ffect is a rollercoaster of creativity, strategy, and impact, making him one of the most exciting figures in the industry today.
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