Financial Sector Background | Social Media Marketing | Entrepreneur - Luca Social Marketing Agency
Coaching to Companies and Mirco Influencers | Travel Insider
Ayca Dederke’s journey from the financial world to becoming a luxury travel, lifestyle, and family influencer is nothing short of inspiring. Originally from Turkey, Ayca earned her Master's degree from the University of Hamburg and began her career in the financial services sector. But her true calling came when she ventured into the world of social media, starting as an amateur influencer in 2015. What began as a casual way to share her travels turned into a passion that reshaped her life. Living in Brussels with her husband, who worked as a general manager at General Motors, Ayca found herself traveling frequently. She began documenting her trips, taking photos and videos, and posting them online. Despite not having professional experience at the time, she was determined to make her mark. When her husband doubted her ability to become an influencer, Ayca used that as fuel to prove him wrong. With a baby by her side and an unwavering determination, she dove headfirst into learning everything she could about influencer marketing. She devoured books, watched countless videos, and honed her craft.
Her hard work paid off. Ayca’s influencer journey took off, and she quickly grew her following. With a vast network of international influencers, her collaborations flourished. She soon decided to turn her passion into a business and launched Luca Social Marketing Agency in 2018. Based in Germany, Luca Social became Europe’s first and only influencer marketing agency focused exclusively on the tourism sector. Ayca built the world’s largest network of travel influencers, with thousands of high-profile creators in over 50 countries. Her agency now serves top clients in the tourism industry and beyond, helping luxury hotels, tourism boards, and brands connect with influencers around the globe.
With her deep industry knowledge and vast network, Ayca’s agency has become a leading force in the influencer marketing world. Beyond her business, Ayca continues to captivate her audience as a travel influencer. Her adventures have taken her to breathtaking destinations like Thailand’s Ko Samui, where she felt like royalty in a boutique hotel overlooking the stunning sea. She describes it as a paradise, where the hospitality made her feel like a princess. For Ayca, these experiences are not just about luxury but about creating unforgettable memories and sharing them with the world.
This year, Ayca has even bigger plans. She’s set to work with Turkish tourism boards and is gearing up for extended stays in Bali, Egypt, and Greece. With her creative energy and a passion for luxury travel, Ayca is ready to bring her followers along on even more incredible journeys. Bali, in particular, excites her as a paradise for travel creators, where she plans to craft content that will push the boundaries of creativity.
Ayca’s story is one of resilience, ambition, and transformation. She turned a passion project into a thriving business and continues to inspire others in the influencer space. Whether she’s helping micro-influencers find their footing or working with luxury brands, Ayca’s influence is undeniable. Her journey serves as a reminder that with dedication and vision, dreams can become a reality, no matter where you start.
Social Media Handles:
Instagram: https://www.instagram.com/aycadederke/
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