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Ama Amo-Agyei | UK | Plant-Powered Wellness

CEO & Founder of PLANTMADE | Sunday Times 100

Storyteller & Key Note Speaker | Creating Plant Powered Haircare


Ama Amo-Agyei’s story is a dynamic blend of personal transformation and professional triumph. With a Bachelor of Science in Psychology from Coventry University, Ama’s academic journey laid the foundation for her future successes. Graduating with a 2:1 grade, she was deeply involved in student life, serving as President of the Jesus and Ministries Committee and a Tenor Leader for Gospel Rhythms. These roles sharpened her leadership skills and deepened her understanding of the intersection between youth experiences and faith, hosting engaging weekly discussions that connected biblical teachings with real-life challenges. After university, Ama’s career took off with a mix of diverse experiences that enriched her professional path. At Ricoh Arena in Coventry, she managed various roles from VIP host to cashier, honing her skills in customer service, time management, and problem-solving. This experience was followed by a stint in hospitality and events planning, where she helped organize successful gospel events, further developing her organizational and communication prowess.


The turning point came when Ama channeled her personal struggles with hair and skin issues into a groundbreaking venture. After discovering that harsh treatments only worsened her conditions, she turned to natural solutions, leading to the birth of Plantmade.


Armed with a deep understanding of science and a passion for ancient remedies, Ama created a brand that combines proven natural ingredients with traditional wisdom. Since launching Plantmade in June 2020, Ama has guided the company to become one of the fastest-growing direct-to-consumer wellness brands in the UK, impacting over 120,000 customers worldwide.


Today, as CEO of Plantmade, Ama continues to lead with the same enthusiasm and dedication that sparked the company’s inception. Her journey from a curious student to a trailblazing entrepreneur reflects a commitment to innovation, wellness, and personal growth.


Her story is a testament to the power of turning personal challenges into opportunities for others, creating a thriving community of like-minded individuals on a shared path to well-being.


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