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Adaire Byerly | Texas | Know Your Worth!

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The story that really led me to this point was from my firsthand experience as a professional model over a decade ago. Although it was thrilling and inspiring to be in a world of so many talented and famous people, I noticed common psychological patterns in the entertainment and fashion industry that were negatively impacting success and professionalism. This realization gave me a love and hate relationship with my career, but eventually I decided to try to solve it instead of running from it.

I decided to take my way of thinking and problem solving, and dive into brain and behavioural science. I went from being a Model to a Licensed Practitioner in Neuro Linguistic Programming, Certified in CBT group facilitation, Neuroplasticity with studies in Neuroscience & Neurobiology of Trauma. I combined my firsthand experience and knowledge of human behaviour and decided to build a company that is focus on solving the intangible issues within these industries and enhance brands and businesses through brain and behavioural sciences.

What were the biggest initial hurdles and how did you overcome them?

My biggest hurdle was finding a way to make science and the brain attractive to such a glamorous and fast paced industry. I had no idea how to formulate this approach because the world of fame has been operating a certain way for so long, I knew there would be some hesitation to something new. However, due to the climate of the industry changing with the infamous scandals and so many major companies being exposed for unfair or unsafe work environments, I saw an opportunity. I took advantage of the timing and jumped on the wave. Taking that strategic leap was when things changed for me because it forced me out of my doubts and challenged me to fully step into the company I created.

What books are you currently reading?

I recently started reading this book I happened to come across on amazon called Trauma Bonding: Understanding and Overcoming the Trauma Bond in a Narcissistic Relationship written by Lauren Kozlowski. I am also reading Livewired by Neuroscientist David Eagleman.

What do you know today that you wish you would have known when you first got started?

There are 2 things. The first one is that I don’t have to know what I am doing in order to “do”. Not knowing can sometimes be the biggest setback of getting started and completing the things you know you need to do. The best part about being a creative is the ability to imagine and build a reality that you want to see or have. If you get stuck in the “I don’t know what to do” stage, it can turn into procrastination that will trap you in a perpetual cycle of being haunted with dreams, gifts, and talents that you can’t bring to life. Another thing I learned is having imposter syndrome can sometimes be mistaken for being humble. We like to downplay our abilities sometimes thinking that we are being modest, but in reality, we do not always believe that we are qualified or as great to deserve the things we are receiving and worked so hard for.

What advice would you give to an upcoming youth or talents locally and internationally?

The most important thing I often tell young or aspiring talent to know your why and know your worth. Understanding why you want to pursue the things you pursue will help you navigate your industry and not accept opportunities that don’t fall in line with what you stand for or your goal. Knowing your worth will also prevent you from accepting offers that do not compliment your “why”, but more importantly, it prevents others from telling you what you are worth.


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