Diego Ave | California | Believe!!

February 5, 2019

https://www.diegoave.com
I started my career by interning at a studio in North Miami. Through years of paying my dues I eventually became one of the head engineers there. One of the studio’s biggest client at that time was “Rico Love”. I was assigned to assist and sometimes engineer his sessions. He eventually asked me why I wanted to pursue music. I told him back then I am passionate re: making beats and all I wanted to be is a music producer. After finally landing some records with Rico I was given a publishing deal. I eventually quit working for the studio and found myself in a session with “Scott Storch”. He called me back to help him build his drums and sounds, back then he wasn’t musically up to date on what was going on. We began working together everyday and we eventually relocated to Los Angeles to get our music on the map or jumpstart. The rest was history. I now have a multiple platinum record out and I am nominated for a Grammy this year. I am grateful for all the amazing opportunity! In the music business building your own brand is crucial. I started my business/ corporation (“Every Breath, INC”) so that I may sign new producers and artists. I wanted to grow from a producer to a business mogul. I am 6x💿Platinum, a 2x🏆Grammy Winning Producer and DJ!

 

What were the biggest initial hurdles to building your business and how did you overcome them?

The biggest issue I was having with my business was having the clients I needed to expand. In my business, that is always the biggest problem. I began collaborating with other producers in similar situation. I was then able to share my products with their contacts in return for me doing the same. 

 

What books are you currently reading? And your recommendation for entrepreneurs to read?

I just finished reading “The subtle art of not giving a f*ck”. It helps you to live a happy life while perusing a complex career.

 

Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits?

How did you handle it? What would you do differently in hindsight?

All of my high school counselors would tell me not to pursue music. I received some backlash from my father on taking this career route. In his defense, chasing a dream is not the most certain career to take. Stop listening to people who keep saying something difficult to accomplish - “risky” is cancer to success. These people are too scared to achieve their dreams, so they try to drag you down with them. 

 

What would you say was the single most influential factor in your business success?

When I finally got a song I produced - I got high on the radio charts, my business began to flourish. My phones started ringing and people started believing what I was selling. 

 

What do you know today that you wish you would have known when you first got started as an entrepreneur?

I wish I knew when I first started my business that building my brand is just as important as building my product.

 

What advice would you give to an upcoming entrepreneur locally and internationally?

My advice to entrepreneurs is to find a product you believe in and would die for. Then find a way to make people need your product. Also, understand how important social media is to building a business. 

 

 

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