I found out I was going to be laid off from my corporate job but was fortunate enough to be given an entire year’s notice. In an effort to prepare for my departure and save some extra money I began undertaking freelance administrative for some personal contacts. While working with them and talking to other busy individuals in my area I found there was a gap for support. No good options for people to get as-needed, professional and personal assistance, customized to exactly what they need.
What were the biggest initial hurdles to building your business and how did you overcome them?
I think my biggest initial hurdle was just learning how to run a business. I had to spend a lot of time educating myself on requirements such as insurance and business banking. Another hurdle was figuring out how to narrow our services to find our ideal clients. Offering a broad range of services made it difficult for potential leads to focus on what services would benefit them most.
What books are you currently reading? And your recommendation for entrepreneurs to read?
I’m currently reading The 4-Hour Workweek. One of my favorite books, that offers actionable advice, Networking Is a Contact Sport. It really is all about who you know and this book helped me expand my horizons and my network! Another favorite of mine is How Full Is Your Bucket. If you’re growing your business and your team How Full Is Your Bucket is a must read if you want to retain great team members. If there’s one thing I’ve learned it’s there’s no I in team. Your team success = your success!
Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits? How did you handle it? What would you do differently in hindsight?
I’m very fortunate to have some amazing people in my life. From the very beginning of this journey I’ve been supported and encouraged. I don’t think I would have made it this far without them and I’m extremely grateful.
What would you say was the single most influential factor in your business success?
I think that would have to be my belief in this business and the services we are providing. I’m passionate about helping others succeed and seeing a real improvement in their lives. I’m sincere and the connections I make with clients or potential clients is real.
What do you know today that you wish you would have known when you first got started as an entrepreneur?
I wish I would have focused more on how to solve the “problem”. If I had started with this outlook I would have narrowed down where that problem exists and provided the need with a lot less effort. When I first started I didn’t have a clear value proposition and in turn made it difficult for potential clients to understand exactly what I was selling or how I would solve their problems.
What advice would you give to an upcoming entrepreneur locally and internationally?
My first piece of advice would be to network. Introduce yourself to anyone and everyone. The more people that know your name the better. Lastly, remember that Rome wasn’t built in a day. Stretching yourself too thin and rushing will ultimately lead to failure. Pay attention to the details and provide the best possible services or product you can!