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Dr. Fresco | California | Test YOUR CONCEPT!

I am originally from Argentina, born and raised there but I relocated to USA to further my university studies. The first book I ever read that inspired me to be an entrepreneur was, “think and grow rich” by Napoleon Hill. This book really opened my eyes and turned on that spark that was dormant in me. Obviously, the first thing I was most excited about was to feed the desire to be financial stable and to have the freedom not to depend on a 9am-5pm job. But obviously once you start acquiring financial stability you will realize that money is just a vehicle that can be used for greater purpose. Moving forward, I then realized that my goal in life is to add fruitful years re: people lives in the form of delaying aging by changing habits of health and mind. With the number of years spent pursuing my university degree – studying Molecular Biology and Organic Chemistry, I decided to go ahead with my Doctorate in Molecular Neurosciences. My research has led to the advances in the field of neurobiology,which was featured in the Scientific journal and several news channel worldwide. Other than that, my interest in Science – my other passion as an entrepreneur has motived me to start various profitable companies across the country. Momentarily, I would say I am on my last step of the equation, where I can finally combine my experience with my passion for science – working on series of projects developing techniques to increase neuronal performance and developing health and educational brain programs for children and adults (via my practice in California). I am also about to publish my first book which I hope can become a legacy for generations to come.

What made you take the leap into entrepreneurship?

The tendency for me not to be bored doing the same things over and over. I needed a challenge, I need something new, a change of scenery. Obviously, the part of me with no structured schedule and no one to answer to is what we I thrive for. Oh and finally dictating the money I make.

Did you ever deal with contention from your family and friends concerning your entrepreneurial pursuits?

How did you handle it? What would you do differently in hindsight?

Initially not, specially from my family. Having studied for so long and all the sudden changing the course of my career did not made my parents too happy. But now I am able to combine my entrepreneurial skills and my PhD.

What would you say was the single most influential factor in your business success?

My ability to take on risks and not have fear.

What do you know today that you wish you would have known when you first got started as an entrepreneur?

So many things. One of those were that you do need capital to do things. Specially if you want to grow fast. Although I always managed to find money for my ventures, whether mine or borrowed, the more you can get the better. And do not rely on the numbers you made when planning. You will need more. ALWAYS. Ideas are great. But money rules. I know many people with great ideas but get no where because they don’t do it or have no money to fund it.

What advice would you give to an upcoming young and old entrepreneur locally and internationally?

Seek mentorship, In any form human, books, classes, family. Listen to those who ARE EXPERIENCED even if sometimes makes no sense to you. Don't listen to everyone. Only those who are experts on that field. So don't ask your buddy about your idea for a new machine you want to make. Ask a person who has made machines, ask a person who has sold machines, ask a person who designed machines. Also EXPERIMENT all the time. Test everything you do. Test the concepts before you launch. I have made the mistake of creating a whole product line or service to later realize that no one wanted it.

Changing Your Situation!!!

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