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Jamelia Donaldson | UK | Educate Yourself!

I launched TreasureTress because I was bored of the typical hair shop experience I found it uninspiring, and substandard compared to mainstream beauty shopping experiences. There is a huge difference between SpaceNK and shops which cater to women with kinky curly hair and dark skin – and it shouldn’t be this way. I wanted finding new products to be fun again, and I also wanted to share information I had learned over the years with women who looked like me. We should be able to receive advice, accurate hair care tips, and purchase products in one place – so I created what I wanted. A brand which represents the diversity and natural beauty of women who look like me, but also provides access to the latest and greatest products and brands across the world.

A major inspiration for me along the way has been my first niece. I actually built my vision for the brand around her and what I felt she would need to develop a positive self - image and appreciation for her natural hair and beauty.

I was initially going to only launch a Mini ME Box, but upon research it came to light that many women wanted access to a range of products and quality information all in one place.

What three pieces of advice would you give to college students (young and old) locally or internationally who want to become entrepreneurs?

- Use what you have

- Just start

- Educate yourself consistently.

Entrepreneurship is a real life practical test. You can revise all the theory you want, but you won't know until you try, so get started and don't be afraid to trip up along the way!

If you had the chance to start your career over again, what would you do differently?

I wish I had more self - belief.

I would not change my time spent in the corporate world of finance, as it helped me develop key professional skills. I just wish I had the courage to have more upfront and frank conversations earlier. The ball is always in our court, we just need to pick it up and shoot our shot.

What would you say are the top three skills needed to be a successful entrepreneur?

Be personable - relationships are everything.

Be disciplined - you're your greatest responsibility and opportunity.

Be resilient - there is no such thing as no. No means not yet.


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